Veronica LeTourneau
Hiya! I’m a graphic designer based in New York City. I’ve worked primarily in digital design for non-profit organizations, e-commerce, retail brands, and most recently telemedicine. I approach design with an enthusiastic, playful, and above all else, empathetic lens to communicate a brand’s values.
Please feel free to reach out if you’re interested in working together or just want to chat!
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Résumé
02 HIMS & HERS08/2024-05/2026
CATEGORY: Email design
PROGRAMS: Figma, PhotoshopDuring my time at Hims & Hers I was able to think strategically through CRM campaigns with marketing and design partners. The tone would shift from educational sends breaking down product ingredients to coaching through the early stages of treatment. At the end of the day everyone needs an empathetic helping hand through some of the most taboo subjects patients are often too nervous to ask more about.
HIMS SEX VISIT PENDING PERSONALIZATIONTo increase conversion rates marketing partners broke this visit pending series into two audience categories based on age so the products and imagery could be customized to better resonate.
Mature audience comms Younger audience comms
HERS HAIR GUMMY LAUNCHThe goal of this go-to-market series was to educate prospects and existing customers already familiar with the Hers Hair catalogue about a new product offering.
LABS LAUNCH
Launching a new category requires a build out of all transactional, visit pending, cross-sell, and batch sends. The Labs Launch was initially broken into seven phases with over one hundred designs needed by the end of 2025. It was a huge but rewarding lift to reimagine transactional comms we use in other categories and pushing new branding for flashy acquisition sends.